About Optima

In the modern households developed by Dadabhai Group, pure functionality was not enough. Consistency in design, quality and operation inspired to revisit their roots in retail. Dadabhai Group embarked on a venture to nurture and promote its own range of electrical home appliances and ancillaries, under the Optima brand.

A stylish, functional and affordable range of domestic appliances enables the contemporary household to optimize their family, leisure and business time. Optima has an impressive range of desirable, user friendly and serviceable items which would grace any home.


Moving away from its conventional trading business, Dadabhai group began to nurture and promote its very own range of electrical home appliances. The groups experience coupled with its vision, led to the global distribution of a vast and growing range of household products.

With its centralized office and warehouse in Dubai (U.A.E.), and a well defined network of agents, Optima has succeeded in becoming a household name and a brand to trust. From toasters to microwave ovens, ladles to cookware, Optima boast’s over 120 items under its label. The corporate discipline has ensured a liner rise in brand recognition, associated with quality and durability, despite a growing and diverse product offering, and a comprehensive after sales service.

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